About Our Rebranding

Mitsubishi Forklift Trucks Rebrands as Logisnext Forklifts

Mitsubishi Logisnext Asia Pacific Pte Ltd announced today that Mitsubishi Forklift Trucks will be rebranded as Logisnext Forklifts in the future, aligning with the company’s strategic changes to its global brand portfolio.

Asia Pacific and South Africa (APAC + SA) Region

In the APAC + SA region, Mitsubishi Forklift Trucks will transition to the Logisnext Forklifts brand in the coming years as part of this rebranding initiative. During this transition and beyond, the company remains committed to providing customers with the same dependable engineering, innovative equipment, and comprehensive solutions through its trusted dealer partners.

Mitsubishi Forklift Trucks has long been recognized for its reliability, quality, and value for money. These strengths will continue under the Logisnext Forklifts brand, and customers can expect the same ownership experience and satisfaction.

Commitment to Customers

“While our brand name is changing, our commitment to customers and dealer partners remains the same,” said a spokesperson from Mitsubishi Logisnext Asia Pacific. “We will continue to provide reliable equipment, trusted services, and solutions that drive customer success, while strengthening our presence across the APAC + SA region.”

Existing owners of Mitsubishi Forklift Trucks can be assured that service support will continue to be readily available through our dealer partners in their respective countries after the rebranding to Logisnext Forklifts.

Transition and Support

Throughout this transition, the company will prioritise stability and continuity for both customers and dealer partners. All current support teams and service structures will remain in place to ensure a smooth and seamless transition for all stakeholders.

FAQS

Existing owners of Mitsubishi Forklift Trucks can be assured that after the rebranding to Logisnext Forklifts, service and support for Mitsubishi Forklift Trucks will continue to be readily available through our authorised dealer partners in your country.

Yes. Genuine spare parts for Mitsubishi Forklift Trucks will continue to be available after the transition to the Logisnext Forklifts brand. Customers can purchase Mitsubishi forklift parts through our authorised dealer partners in their country.

To strengthen its position as a leading solutions provider in the logistics and material handling industry, the Logisnext Group is implementing strategic changes to its brand portfolio. As part of this initiative, Mitsubishi Forklift Trucks will be rebranded as Logisnext Forklifts.

Mitsubishi Forklift Trucks has long been known for its reliability, quality, and value for money. These strengths will continue under the Logisnext Forklifts brand. Customers can expect the same trusted products, service support, and ownership experience.

We are currently finalizing the rebranding plan and will share updates with the industry once the timeline is confirmed.

Yes. After the rebranding, Logisnext Forklifts will continue supplying reliable materialhandling equipment, trusted service support, and solutions that help businesses improve their warehouse and logistics operations.

Press Release

Mitsubishi Logisnext Asia Pacific Rebrands as Logisnext Asia Pacific, to Strengthen Leadership in Logistics Solutions

Mitsubishi Logisnext Asia Pacific (MLAP) announced today it will be rebranded to Logisnext Asia Pacific in the future, aligning with the strategic direction set by Mitsubishi Logisnext Co. Ltd. (ML) for its group companies.

This global change will mark a significant step in ML’s ongoing transformation, guided by the “Logisnext Vision 2035”. As part of this process, ML has formed a partnership with Japan Industrial Partners (JIP) as the new strategic partner to support sustainable growth and long-term value creation. Consequently, all group companies will adopt the new company name from 30th of April.

Commitment to Customers

“While our name is changing, our commitment to customers and dealer partners remains unchanged,” said Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific. “We will continue to provide reliable equipment, trusted services, and solutions that drive customer success, while further strengthening our global alignment.”

Global and Regional Strategy

Logisnext operates globally through four regional hubs: Japan, EAME (Europe, Africa, CIS, and Middle East), Americas, and APAC/C/SA (Asia Pacific, China and South Africa). This structure enables the group to reinforce its position as a leading solutions provider in the logistics industry answering to the local customers’ needs.

In line with the rebrand, the global Logisnext group will implement strategic changes to its brand portfolio in the coming years. These are tailored to the specific needs of each region, ensuring the best fit to serve regional markets. Starting with Japan, “Mitsubishi Forklift Trucks” product lines will rebrand to “Logisnext”.

APAC/C/SA Region Update

In the APAC/C/SA region, the “Mitsubishi Forklift Trucks” will transit to “Logisnext Forklifts” in the coming years as part of the rebranding initiative. During this period and beyond, we are committed to continue offering customers the same dependable engineering, innovative equipment and comprehensive solutions, delivered through our dealer partners. Mitsubishi Forklift Trucks is best known for its Reliability, Quality and Value for Money will continue to be with the “Logisnext Forklifts” brand, customers can expect same ownership experience and satisfaction.

Transition and Support

Throughout this transition, MLAP is prioritising stability and consistency for dealer partners and customers. All current support teams and service structures will remain in place, ensuring a seamless process for all stakeholders.

About Mitsubishi Logisnext Asia Pacific

We are part of Mitsubishi Logisnext that operate globally, based in Kyoto, Japan with presence in Asia, EAME, the Americas, and the Pacific, the Group has a rich history of innovation and is now further strengthening its position as a leading provider of materials handling solutions.

Mitsubishi Logisnext Asia Pacific offers scalable solutions from material handling and extensive fleet support. Headquartered in Singapore, it offers a complete portfolio of advanced counterbalanced, warehouse and automation products and solutions. Other brands in the Mitsubishi Logisnext Asia Pacific portfolio include Cat® Lift Trucks, TCM, UniCarriers and Nichiyu. All products are backed by an extensive dealer network of 98 dealer locations offering industry-leading customer service and product support.

For more information, visit https://www.logisnext.com.sg

Contact
Lim Sim Beng
E-Mail: simbeng_lim@logisnext.com